It is the job of conscious rational thought to decide what you want, select the goals you wish to achieve—and concentrate upon these rather than upon what you do not want. To spend time and effort concentrating upon what you do not want is not rational.

I am a firm believer in 'negative thinking' when used correctly. We need to be AWARE of negatives so that we can steer clear of them. A golfer needs to know where the bunkers and sand traps are - but he doesn't think continuously about the bunker - where he doesn't want to go. His mind glances at the bunker, but he DWELLS upon the green.

Why not imagine yourself successful?

Self-discipline is the golden key; without it, you cannot be happy.

Our self-image and our habits tend to go together. Change one and you will automatically change the other.

Your nervous system cannot tell the difference between an imagined experience and a ‘real’ experience.

Accept yourself as you are. Otherwise you will never see opportunity. You will not feel free to move toward it; you will feel you are not deserving.

This Creative Mechanism within you is impersonal. It will work automatically and impersonally to achieve goals of success and happiness, or unhappiness and failure, depending upon the goals which you yourself set for it. Present it with success goals and it functions as a Success Mechanism. Present it with negative goals, and it operates just as impersonally, and just as faithfully as a Failure Mechanism.

Get yourself a goal worth working for. Better still, get yourself a project.

Visualizing, creative mental picturing, is no more difficult than what you do when you remember some scene out of the past, or worry about the future. Acting out new action patterns is no more difficult than deciding, then following through on tying your shoes in a new and different manner each morning, instead of continuing to tie them in your old habitual way, without thought or decision.

Your most important sale in life is to sell yourself to yourself.

Realizing that our actions, feelings and behavior are the result of our own images and beliefs gives us the level that psychology has always needed for changing personality.

Times will change for the better when you change.

Your present negative beliefs were formed by thought PLUS feelings. Generate enough emotion, or deep feeling and your new thoughts and ideas will cancel them out.

Adopt the motto: It doesn't matter who's right, but what's right.

Life is a series of problems.

When you believe you can... you can!

The biggest secret of self-esteem is this: Begin to appreciate other people more; show respect for any human being merely because he is a child of God and therefore a thing of value.

People who say that life is not worthwhile are really saying that they themselves have no personal goals which are worthwhile. Prescription: Get yourself a goal worth working for. Better still, get yourself a project. Decide what you want out of a situation. Always have something ahead of you to "look forward to".

Get into the habit of laughing; too many of us have forgotten how to laugh. As people grow older, they sometimes forget that they ever laughed. It is a part of their childhood that they can no longer remember.

Do your worrying before you place your bet, not after the wheel stops turning.

Low self-esteem is like driving through life with your hand-break on.

Self-esteem is as necessary to the spirit as food is to the body.